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PepsiCo revs back into F1 team sponsorship with Mercedes!
©Mercedes Phillip van Osten
02/12/2025 at 10:2602/12/2025 at 09:53 40 SHARES Share on.. Share on.. Share on.. Mercedes will have a striking new energy in its Formula 1 garage next season, as PepsiCo makes its long-awaited return to team sponsorship for the first time since its iconic 7UP-Jordan partnership all the way back in 1991. PepsiCo’s new agreement with the Brackley squad centres on three powerhouse brands – Gatorade, Sting and Doritos – and builds on the company’s wider commercial alliance with Formula 1, which runs until 2030. The deal opens the door to a wave of fan-facing activations and deeper performance-driven collaborations. Mercedes also expects to tap into the...
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