News Details
Hamilton gives Mercedes young and sporty image
11 March, 2013 Lewis Hamilton
Mercedes is bidding to shed its conservative image, new director and team co-owner Toto Wolff has revealed, and hiring Lewis Hamilton is a signal of their intent to develop a younger, sportier image.
Over the winter, it has been all change at the German team; swapping Michael Schumacher with Hamilton, Norbert Haug with Austrian Wolff and Niki Lauda, and soon set to push ahead with McLaren's ex technical chief Paddy Lowe.
'At Mercedes, we no longer want to be so conservative,' Wolff is quoted by Austrian television ORF 1. 'The new Mercedes (road car) models are young and sporty.'
He admitted that hiring 2008 world champion Hamilton, who is replacing the...
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