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Lotus confirms sponsorship deal with Emaar
Lotus has announced a new two-year sponsorship deal with Emaar Properties on the eve of this weekend's 2013 F1 Italian Grand Prix.The agreement with the Dubai-based residential and commercial property investment company is for two years and will see Emaar enjoy a presence on the team's E21 car, in addition to a range of other Lotus F1 Team 'marketing collateral'. Emaar logos will appear on the E21 for the first time on Friday, when practice commences at Monza.The deal follows on from recent new partnerships with brands such as Microsoft, Unilever [Clear and Rexona] and The Coca-Cola Company [burn] and is good news given rumours of financial strife at Enstone and comments made by team...
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