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McLaren signs multi-year partnership with CNN
CNN International and McLaren Technology Group announced today that CNN is confirmed as a new McLaren-Honda partner for the 2015 Formula 1 season and beyond.
For the 2015 season, the partnership sees CNN’s branding appear on the front-wing endplates of the new McLaren-Honda MP4-30 Formula 1 car, which will be unveiled in an online launch on January 29th. It also allows for CNN’s use of McLaren’s soon-to-open thought leadership centre, based within the McLaren Technology Campus in Woking, Surrey, UK, from which CNN International will produce several programmes to be broadcast globally across its network. The dynamic nature of the deal means that both parties see the potential to...
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10y ago from F1Technical.net
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