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Arrivabene wants F1 to rock
New Ferrari team boss Maurizio Arrivabene wants the sport to put on more of a show... and that includes the sound.Considering the Maranello outfit has had more changes of team principal in the last year than your average bottom of the table football team, one might have thought that new boy Maurizio Arrivabene would be taking a low profile approach, or simply concentrating on the (not so minor) task of turning the team's fortunes around.Instead however, he is following in the footsteps of former company president, Luca di Montezemolo, in calling for a radical rethink in terms of how the sport sells itself to fans. Then again, with his background in marketing, courtesy of his time with...
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10y ago from Pitpass.com
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