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F1 has 'archaic management', says Lotus boss
Sutton Images Enlarge Lotus boss Gerard Lopez has slammed Formula One's "archaic management" and blamed it for failing to market the sport effectively. Lopez took a lead role at the second half of 2014 in complaining about the sport's unequal revenue distribution, as Lotus, Force India and Sauber threatened to boycott the United States Grand Prix following the collapse of Caterham and Marussia. TV audiences have been gradually falling for several years and the even the likes of McLaren are struggling to find a title sponsor. Though F1 has taken tentative steps into the world of social media over the past few months Lopez wants to see the sport do more to engage a new, younger...
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10y ago from espnF1.com
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