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Alonso still F1's most marketable driver
Fernando Alonso will be missing from Sunday's Australian season-opener but the Spaniard remains Formula One's most marketable driver, according to a survey released on Wednesday. Germany-based analysts Repucom said the double world champion, who left Ferrari for McLaren at the end of last year, had retained top position in their ranking based on domestic perception. "In Spain, over 98 percent of people know of Alonso, 88 percent of which say they see him as an effective brand endorser and 83 percent saying they trust the two-time World Champion," the report said. The Spaniard is absent from Australia on doctors' orders after crashing heavily in Barcelona testing last month....
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10y ago from SuperSport.com
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