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Alonso named "most marketable F1 driver"
Fernando Alonso has been named the "most marketable driver" in Formula One by a poll carried out by German sports marketing company Repucom. The McLaren driver was on top of the charts in 2014 and has finished first again ahead of the start of the 2015 season, from which he will be absent. According to the poll, Alonso's marketability has increased, with a DBI index of 89.66. The Celebrity DBI is an independent index that quantifies and qualifies consumer perceptions of celebrities. The study says 98% of the people in Spain know Alonso. Alonso is followed in the ranking by his former Ferrari teammate Felipe Massa (88.84) and four-time world champion Sebastian Vettel (85.49)....
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11y ago from Motorsport.com
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