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Analysis: Why F1 shouldn't worry about alcohol sponsorship

F1 has come under renewed pressure to ban alcohol sponsorship, but sponsor decals no longer have the power to influence as they once did, explains Kate Walker. As a sport, Formula 1 finds itself under external attack on a regular basis. We were fuelled by the demon tobacco, we guzzle the planet’s dwindling resources of energy, and we hypocritically promote alcohol brands on high-speed vehicles while telling the world not to drink and drive. In the weeks surrounding last month’s Monaco Grand Prix, F1 came under renewed pressure to ban sponsorship related to alcohol following the publication of a report from 57 European health authorities which revealed that alcohol brands were featured...
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