News Details
Historic McLaren sponsor switches to Red Bull
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TAG Heuer CEO Jean-Claude Biver has confirmed that the Swiss watch maker will end its long-established association with McLaren at the end of the current season and switch to rival outfit Red Bull in 2016. The soon-to-be ex-partners joined forces in 1985, a couple of years after former TAG Heuer boss Mansour Ojjeh had become involved in the Woking-based team. The marque started appearing on that year’s MP4/4 and has been a prominent sponsor ever since. Speaking to Swiss publication L'Hebdo, Biver said: “We just signed with Red Bull Racing in F1 for next season. It's a young, dynamic and go-getter team, which perfectly fits TAG Heuer’s strategy.” This is...
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