News Details
F1 and Mumm Partnership Ends
The partnership between Formula 1 and luxury champagne producer Mumm has ended after 15 years. The brand owner, Pernod Ricard said that a reported 5 million sponsorship deal was considered unsatisfactory by F1 management. Mumm has provided the champagne bottles for the podium ceremony since the year 2000 and will continue to provide bottles for the all-electric Formula E championship. A Pernod Ricard statement said: “We are very proud of our past and have enjoyed 15 years as the official champagne of Formula 1, seeing great success in germs of visibility and awareness. “In our mission to continually innovate, excite and push the boundaries, we have chosen to explore a new opportunity...
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