News Details
Heineken making $150m deal!
Beer is coming to Formula 1! No, we won't be seeing Nico cracking open a bottle of Heineken over the crowd, but not far from it. Beer giant Heineken is set to be joining the likes of Pirelli and Mobile1 as a title sponsor in a $150m deal. The trackside deal is set to make its appearance in the Canadian GP however Heineken will not replace any of the existing trackside sponsors like Rolex. Heineken also hinted at the idea of placing their branding onto the cars with the teams having to pitch to them to see who receives their sponsorship. This is one of Formula 1s biggest sponsorship deal and with Heinekens track record for sponsoring various football leagues and rugby, it should...
Full Story »
Full Story »
You May Also Be Interested In...
Shell ends F1 trackside, Belgian GP sponsorship deals
Oil giant Shell has confirmed that it will no longer sponsor the Belgian...
9y ago from GrandPrixTimes.com
F1 lands Heineken as series sponsor
F1 News F1 lands Heineken as series sponsor Power Unit Use – Update...
9y ago from Formula1Blog.com
Shell ends trackside F1 deal, Belgian GP sponsorship
XPB Images
Shell has ended its F1 trackside sponsorship deal...
9y ago from F1i.com
Toro Rosso set for fresh engineering staff changes
Toro Rosso's mid-season changes appear not to just be limited to drivers,...
9y ago from Motorsport.com
Elsewhere On The Network
Popular On MGPToday.com
Motorsport Week's Top 10 MotoGP riders of 2025
The 2025 MotoGP season had it all. With 22 rounds and 44 races, the...
7h ago from MotorsportWeek.c...
22 MotoGP rounds are “too many for the body”,...
No description available...
8h ago from Motorsport.com
MotoGP circuit contracts: How long will each race...
No description available...
1d ago from Motorsport.com
Former team boss Lin Jarvis definitively leaves Yamaha
No description available...
2d ago from Motorsport.com
Popular On IndyCarToday.com
Race start times for 2026 IndyCar season announced
The NTT IndyCar Series has announced the race broadcast start times for...
6d ago from MotorsportWeek.c...
Chip Ganassi Racing completes four-car roster for 2026...
No description available...
1w ago from Motorsport.com
Broadcast schedule for 2026 Indy NXT season announced...
No description available...
1w ago from Motorsport.com
Popular On TotalWRC.com
Why Hyundai expects to be stronger in WRC 2026
No description available...
2d ago from Motorsport.com
Red Bull co-owner Mark Mateschitz to enter Dakar...
No description available...
3d ago from Motorsport.com
Gregoire Munster confirmed for WRC Monte Carlo in...
The season opener marks a return to the event where Munster claimed his...
6d ago from MotorsportWeek.c...
Popular On GunnersToday.com
Mikel Arteta eyes rising star as next big Arsenal...
Arsenal are hoping to sign the AC Milan defender, Davide Bartesaghi. The...
2h ago from CaughtOffside.com
Barcelona ready to pounce if Arsenal snub £45 million...
Barcelona are looking to improve the defensive unit, and they are keeping...
2h ago from CaughtOffside.com
Wage demand sparks transfer frenzy, Arsenal want...
Juventus attacker Kenan Yildiz continues to be with the move away from the...
3h ago from CaughtOffside.com
'We have to show that on the pitch' - Arsenal star...
William Saliba has opened up on Arsenal potentially winning the Premier...
6h ago from SportsKeeda.com
Comments
Hottest News
Carlos Sainz's father speaks out on Ferrari replacing son...
Carlos Sainz's father and two-time World Rally... Read More »
2h ago from GPFans.com
F1 champion reveals moment he passed his peak and never...
Four-time F1 world champion Sebastian Vettel has... Read More »
4h ago from GPFans.com
McLaren cashes in on the future, as 2026 F1 car sells for...
McLaren have always liked to do things quickly.... Read More »
3h ago from F1i.com
