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Santander eyes Ferrari deal beyond 2017 F1
Santander eyes Ferrari deal beyond 2017 F1 The Spanish bank Santander is in talks about extending its major sponsorship contract with Ferrari beyond 2017. In 2012, it was reported that a new contract extension had pushed the existing Santander deal all the way until the end of next year. 'Our sponsorship with Ferrari is the best marketing operation in the 150 year history of the bank,' chairman Emilio Botin said in 2012, two years before he died of a heart attack. Now, two international reports suggest Santander – headed today by Botin's 55-year-old daughter Ana Patricia – is still happy with the deal and wants to extend it again. But Marca, a Spanish sports daily, said...
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