News Details
Heineken F1 deal worth close to $150-million
The Heineken brewery has signed up as a global partner of the Formula 1 in a deal that will reportedly run until 2020. Financial details of the deal have not been disclosed, but it is said to be worth around $150-million, and will will commence this year with Heineken granted title sponsorship of the Italian Grand Prix, which takes place at Monza from 2-4 September. From the 2017 season, Heineken will be the title sponsor of three grands prix per season and will also have a significant presence at several additional races selected by Heineken and Formula One Management. Heineken will be F1's exclusive global beer partner and will also have substantial pouring, activation and access...
Full Story »
Full Story »
9y ago from GrandPrix247.com
0
You May Also Be Interested In...
Heineken announces sponsorship deal with F1
Canadian Grand Prix – The Heineken brand has signed a deal with...
9y ago from FormulaSpy.com
Heineken confirms multi-year F1 sponsorship deal
Heineken has confirmed that it is to enter Formula 1 with a major...
9y ago from Motorsport.com
Heineken inks deal with Formula 1
Red Bull/Getty Images Heineken has announced that it has become a global...
9y ago from F1Zone.net
Heineken signs multi-year F1 deal
Heineken have entered Formula 1, signing on as a global partner with the...
9y ago from PlanetF1.com
Elsewhere On The Network
Popular On MGPToday.com
Jorge Martin: ‘I could have fought Marc Marquez till...
No description available...
21h ago from Motorsport.com
Marc Marquez set to return on a motorcycle after long...
No description available...
1d ago from Motorsport.com
Why MotoGP hails 2025 season as a...
MotoGP promoter Dorna Sports has described the conclusion of the 2025...
2d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Race start times for 2026 IndyCar season announced
The NTT IndyCar Series has announced the race broadcast start times for...
1d ago from MotorsportWeek.c...
Broadcast schedule for 2026 Indy NXT season announced...
No description available...
2d ago from Motorsport.com
Chip Ganassi Racing completes four-car roster for 2026...
No description available...
4d ago from Motorsport.com
FOX Sports, IndyCar reveal broadcast schedule for 2026...
No description available...
3d ago from Motorsport.com
Popular On TotalWRC.com
Gregoire Munster confirmed for WRC Monte Carlo in...
The season opener marks a return to the event where Munster claimed his...
2d ago from MotorsportWeek.c...
Romet Jürgenson to compete in opening three WRC2...
The rising Estonian talent is joined by co-driver Siim Oja and start...
2d ago from MotorsportWeek.c...
Toyota brings Corolla back to rallying with all-new...
No description available...
3d ago from Motorsport.com
Popular On GunnersToday.com
Ref Watch: Should Everton have been awarded a penalty...
Ref Watch takes a closer look at William Saliba's challenge on Everton's...
1h ago from SkySports.com
“I don’t want to be rude” - Gary Lineker makes...
Gary Lineker says Arsenal striker Viktor Gyökeres is ‘not in the same...
34m ago from SportsKeeda.com
‘Incredibly consistent' – Arteta singles...
Mikel Arteta has once again singled out Declan Rice for special praise,...
2h ago from CaughtOffside.com
Arsenal vs Crystal Palace Prediction and Betting Tips...
Arsenal welcome Crystal Palace to the Emirates Stadium in the...
1h ago from SportsKeeda.com
Comments
Hottest News
The quiet moment that finally eased Lawson’s F1 fears
Liam Lawson spent much of his 2025 season racing... Read More »
44m ago from F1i.com
Pierre Gasly reveals shocking Red Bull reality: 'There was...
Pierre Gasly has reflected on his time at Red... Read More »
54m ago from RacingNews365.com
Engine row erupts over alleged 2026 compression loophole
Dec.22 Formula 1's 2026 engine rules have been... Read More »
3h ago from OneStopStrategy.com
