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Heineken F1 deal worth close to $150-million
The Heineken brewery has signed up as a global partner of the Formula 1 in a deal that will reportedly run until 2020. Financial details of the deal have not been disclosed, but it is said to be worth around $150-million, and will will commence this year with Heineken granted title sponsorship of the Italian Grand Prix, which takes place at Monza from 2-4 September. From the 2017 season, Heineken will be the title sponsor of three grands prix per season and will also have a significant presence at several additional races selected by Heineken and Formula One Management. Heineken will be F1's exclusive global beer partner and will also have substantial pouring, activation and access...
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