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Why Mumm Champagne chose Formula E over F1
As the 2015 Formula One World Championship drew to a close, so did a 15-year partnership the sport held with Mumm Champagne. Following a period of extensive analysis in which fan association of the brand with Formula One was disappointingly low, the need for a change in direction was clear. Realising the brand could no longer rely on the pull of Formula One, Mumm Champagne, under the guidance of Carl Gurdjian, embarked upon a bold strategy focusing their motorsport efforts on Formula E. Having been involved with the sport since day one as something of a silent partner, acting predominately as a supplier, the 2015/2016 season saw Mumm Champagne become a leading partner in the...
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