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The $9.3 billion question: What does Liberty see in F1?
So why has Liberty Media bought the F1 business at a price that values it at $8bn? Well, with it emerging that Bernie Ecclestone already has contracts in place that guarantee income of $9.3bn over the next 10 years, the reasons are pretty obvious. The revelation about F1's future income is one of the more interesting snippets that can be gleaned from a document Liberty issued last night, and which sums up why it has invested in the sport. It also hints at what the future holds. The machinations of the F1 business have always been shrouded in mystery, although if you know where to look, some numbers are in the public domain. Some information was also released prior to the abandoned listing...
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9y ago from Motorsport.com
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