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Brown focussed on title sponsor search for McLaren
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New McLaren executive director Zak Brown admits finding a title partner for the Woking-based outfit is one the top-priority items on his future job list. The American businessman was confirmed at McLaren on Monday after it was reported he also had an offer to take on a role with new F1 owners Liberty Media in a senior management position. A motorsport marketing expert, Brown, who joins the British team in the wake of Ron Dennis’ ousting, has established his reputation by delivering a number of sponsorship deals to McLaren, including Johnnie Walker, GSK, Hilton, Lenovo, Chandon and NTT. However it remains without a title sponsor since Vodafone left at the end of the 2013 F1...
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