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F1 announces new partnership with Snapchat
Formula 1 has announced a new partnership with Snap Inc, the American social media company that owns social video-sharing platform Snapchat. The deal will result in coverage of Formula 1 races on Snapchat's curated editorial platform, Discover. The agreement kicks off in this weekend's British Grand Prix at Silverstone. F1 chiefs did not specify what type of content will be published, but said it will use 'Our Stories', one of three types of content on the Discover platform, to feature content from Snapchat users. After Silverstone, the deal includes the races in Singapore, Japan, USA, Mexico, Brazil and Abu Dhabi. "This is the first step towards expanding our social media...
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