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Force India signs deal with flip-flop brand Havaianas
Force India has announced a new sponsorship deal with flip-flop company Havaianas ahead of this weekend’s Formula 1 season-opener in Melbourne, Australia. In a deal similar to the one McLaren announced last week, Force India will take advantage of the Halo cockpit protection device on its VJM11 F1 car - the look of which has often been compared to the strap on a flip-flop - and place Havaianas’ branding on it. “We are delighted to bring Havaianas into Formula One. Where better than the halo to carry the famous Havaianas logo?” Force India chief operating officer Otmar Szafnauer said. “It’s a savvy move by this loved Brazilian brand, which will bring a touch of the beach to the...
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