News Details
Formula 1 extends fan tracking project to eight races
Formula 1 has expanded a crowd-tracking project to eight races this season after a trial run at last year’s United States Grand Prix in Austin highlighted how many of those attending were more interested in music than motor racing. The data also revealed missed commercial opportunities, with the positioning and size of retail outlets at the Texas track based on erroneous assumptions about how the fans were likely to behave. Matt Roberts, Formula One’s global research director, told a SportsPro Live event on Wednesday that Saturday had been busier than the race Sunday at Austin’s Circuit of the Americas last October. That was because a Justin Timberlake concert, aimed at...
Full Story »
Full Story »
7y ago from GrandPrix247.com
0
You May Also Be Interested In...
N commercial-free for largest U.S. cable audience...
You may have seen our comments and tweets via social media regarding the...
7y ago from TheParcFerme.com
F1 future blueprint to be revealed
Formula 1's commercial owners are presenting their plans for the future of...
7y ago from SkySports.com
N listen to fans drop ads from live F1 coverage
N will run all of the remaining qualifying and race telecasts of the 2018...
7y ago from GrandPrix247.com
N to go commercial free for remainder of 2018 F1 season
US broadcaster N has announced that Formula 1 action will be free from...
7y ago from MotorsportWeek.com
Elsewhere On The Network
Popular On MGPToday.com
MotoGP Sepang shakedown test: Schedule, riders and how...
No description available...
3h ago from Motorsport.com
Why KTM thinks it "hasn't done enough yet"...
No description available...
4h ago from Motorsport.com
Aprilia confirms Jorge Martin will miss Sepang MotoGP...
No description available...
7h ago from Motorsport.com
Pedro Acosta on MotoGP silly season rumours: “Those...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Ryan Briscoe to coach RLL drivers, fueling speculation...
Rahal Letterman Lanigan Racing has announced that it has brought on two...
1d ago from MotorsportWeek.c...
Wienie 500 returns for second year in build-up to Indy...
Indianapolis Motor Speedway has announced that the Oscar Meyer Wienie 500...
1d ago from MotorsportWeek.c...
Alex Palou responds to McLaren court ruling
Alex Palou has been ordered to pay McLaren Racing over $12 million...
5d ago from MotorsportWeek.c...
IndyCar penalizes Abel Motorsports for rig testing
No description available...
4d ago from Motorsport.com
Popular On TotalWRC.com
Why Thierry Neuville struggled in “most difficult”...
No description available...
50m ago from Motorsport.com
Rally USA return edges closer for 2027 as WRC plans...
No description available...
22h ago from Motorsport.com
More than 10 tuners interested in joining WRC under...
No description available...
2d ago from Motorsport.com
How Oliver Solberg picked up his “crazy dream”...
No description available...
2d ago from Motorsport.com
Popular On GunnersToday.com
Change it around for FC Kairat + Arteta's press...
Morning. We play our final league stage game of the Champions League this...
9h ago from Arseblog.com
Sources: Euro giants target move for summer signing...
Ajax have launched a major winter operation to add leadership, experience,...
9h ago from CaughtOffside.com
Arsenal, Man United and Chelsea lock horns for...
Arsenal, Manchester United and Chelsea are keeping tabs on the Freiburg...
19h ago from CaughtOffside.com
Arteta feeling bullish after Arsenal ‘take...
t;li>Head coach and players spoke in wake of United defeatSide is ‘in...
23h ago from TheGuardian.com
Comments
Hottest News
LIVE: 2026 F1 Barcelona Pre-Season Test - Day 3
The third day of on-track action for F1 in 2026... Read More »
8h ago from RacingNews365.com
Lewis Hamilton says he still doesn't have a feeling for...
Seven-time Formula 1 Champion Lewis Hamilton... Read More »
50m ago from GrandPrix247.com
2026 F1 Barcelona Pre-Season Test - Day 3 Morning Results
Check out the results from the morning session at... Read More »
3h ago from RacingNews365.com
