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F1 launches Fantasy Game in partnership with PlayON
Formula 1 has announced their partnership with PlayON to become the official Daily Fantasy Partner for the sport. The partnership will allow F1 to make a significant investment in fantasy sports and will aim to reach to a wider audience with their new fantasy F1 game. PlayON is an international sports entertainment company with registered customers in over 100 countries. As part of the tie-up, F1 becomes an equity shareholder in PlayON at a company value of £30 million. PlayON will also enter the US Markets in 2018 as part of the partnership with F1 and will be integrated into F1's new OTT service, F1 TV, which will be launched at the Spanish Grand Prix in May. The announcement of the...
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