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F1 needs to be re-launched, warns Arrivabene
The various surveys carried out by the sport's new owners since taking control of the sport, will have made clear that a significant proportion of Formula One fans are of a certain age. While the sport remains convinced that despite the various changes the older fans will be retained, it is desperately seeking out ways to attract new fans, and in particular the younger generation. However, what might have worked thirty or so years ago, will not necessarily have worked a couple of decades later, and if the sport is to attract the 'fresh blood' it needs to survive it will have to change further. Fact is, however, that many of the changes needed to attract new fans will have the opposite...
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