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Formula 1 reports 'significant' year-on-year TV and digital growth
Formula 1 has released statistics to outline that it enjoyed a “significant increase” in its audience figures across the 2018 season, both in terms of TV viewers and digital content. Unique viewers were registered at 490.2m, marking a 10 per cent year-on-year gain, with China, France and the USA among the biggest growth areas, with China profiting from a return to free-to-air TV. It outlined that Brazil (115.2m), China (68m) and the USA (34.2m) are the three largest markets in terms of TV reach. The TV cumulative audience in the top 20 markets – based on ranking of TV audience – saw a three per cent increase from 1.758bn to 1.59bn. Brazil, Germany and Italy were the...
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6y ago from MotorsportWeek.com
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