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Australia investigating 'Mission Winnow' branding
Feb.8 Australian authorities have launched an investigation into Ferrari's new 'Mission Winnow' branding. The branding is an initiative of the team's title sponsor Philip Morris, maker of Marlboro cigarettes. The company says the brand promotes smoking alternatives and other initiatives, but some believe it is a clever way to keep Marlboro and the similar logo and colours in the front of F1 fans' minds. Melbourne's The Age newspaper said an investigation has been launched in Australia ahead of the 2019 season opener in Melbourne next month. The investigations are being carried out by the federal health department, the Victorian state equivalent, and the Australian Communications and Media...
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6y ago from OneStopStrategy.com
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