News Details
McLaren to debut innovative dynamic sponsor panels at US GP
McLaren will debut an innovative new display technology on its MCL36 at this weekend's US Grand Prix that allows for the dynamic digital changing of branding. The Woking-based outfit has teamed up with British company Seamless Digital that has developed the innovative branding technology. A dynamic digital panel - clearly visible from onboard cameras - is embedded on either side of the cockpit of McLaren's MCL35, but the display can be changed at will or programmed by the team. The technology provides a unique way for McLaren to boost its pool of sponsors while offering the latter additional exposure by rotating brands, thus surpassing the constraints imposed by limited real estate on a...
Full Story »
Full Story »
You May Also Be Interested In...
Charles Leclerc to suffer penalty at 2022 United...
With Max Verstappen having claimed the 2022 Drivers' Championship at the...
2y ago from Formula1News.co.uk
Singapore Grand Prix organizers revise track layout...
The organizers of the Singapore Grand Prix announced on Wednesday that...
2y ago from GrandPrix247.com
Tost: Easy decision to take De Vries after Monza
Franz Tost, team principal of AlphaTauri, revealed Nyck de Vries'...
2y ago from GrandPrix247.com
American driver to fill in for Nicholas Latifi at 2022...
Williams Academy and Formula 2 driver Logan Sargeant is ready to make his...
2y ago from Formula1News.co.uk
Elsewhere On The Network
Popular On MGPToday.com
How three different problems plagued Ducati's Czech GP...
No description available...
9h ago from Motorsport.com
Marc Marquez wins Brno MotoGP Sprint race
Marc Marquez continued his Saturday afternoon dominance with another...
13h ago from MotorsportWeek.c...
MotoGP: Takaaki Nakagami injured, out of Czech GP...
No description available...
9h ago from Motorsport.com
Pedro Acosta turns around ‘dark’ MotoGP season...
No description available...
11h ago from Motorsport.com
Popular On IndyCarToday.com
IndyCar Toronto – Qualifying Results
A knockout qualifying session for the NTT IndyCar Series took place on...
6h ago from MotorsportWeek.c...
Colton Herta takes pole as he aims for IndyCar Toronto...
No description available...
4h ago from Motorsport.com
Colton Herta hauls in IndyCar pole in Toronto
IndyCar completed a busy qualifying session on the streets of Toronto...
7h ago from MotorsportWeek.c...
Andretti tops Team Penske in IndyCar’s second...
IndyCar took to the streets of Toronto on Saturday morning, turning...
11h ago from MotorsportWeek.c...
Popular On TotalWRC.com
SuperSwede Solberg in command on Rally Estonia
Oliver Solberg continued his domination of WRC Delfi Rally Estonia on...
8h ago from MotorsportWeek.c...
WRC: Oliver Solberg still leading after Saturday Rally...
No description available...
8h ago from Motorsport.com
Oliver Solberg almost doubles Rally Estonia lead as...
No description available...
16h ago from Motorsport.com
Rally Estonia leader Oliver Solberg hit with suspended...
No description available...
18h ago from Motorsport.com
Popular On GunnersToday.com
'Protect your ankles, we are enemies now' - Chelsea...
Chelsea defender Wesley Fofana has sent a message to former teammate Noni...
10h ago from SportsKeeda.com
“It’s been good. It’s got to be better!” -...
Arsenal legend Thierry Henry has delivered his verdict on the performance...
10h ago from SportsKeeda.com
£20m asking price set: Chelsea star put up for sale...
Chelsea winger Raheem Sterling is reportedly up for sale for just £20m...
14h ago from CaughtOffside.com
Report: Five players Chelsea could use in a deal to...
Chelsea remain interested in signing Morgan Rogers from Aston Villa, and...
15h ago from CaughtOffside.com
Comments
Hottest News
Fans call for driver to be arrested after FLIPPING rival in...
You thought Max Verstappen completely lost his... Read More »
6h ago from GPFans.com
'Angry' Christian Horner phone call revealed as Red Bull F1...
Christian Horner’s priorities have been... Read More »
9h ago from GPFans.com
Max Verstappen and Red Bull crisis deepens after McLaren...
If Max Verstappen wasn't already feeling The Fear... Read More »
8h ago from GPFans.com
