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F1 signs new sponsorship deal with LVMH replacing Rolex
French luxury giant LVMH has reached a 10-year sponsorship deal with Formula 1 which covers its Louis Vuitton, Moet Hennessy and TAG Heuer brands, replacing long-time sponsor Rolex, the company announced on Wednesday. The sponsorship deal, valued at slightly more than $100-Million a year for 10 years, comes into effect in 2025, marks a fresh push by LVMH into the…
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