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Business: Williams extend its partnership with its Web3 partner
With the season approaching its final stages, Williams has confirmed that it has expanded and extended its fan-focused global partnership with Kraken into the 2025 Formula 1 season. Kraken, a leading crypto platform used by more than 13 million clients worldwide, joined Williams as Official Crypto and Web3 partner in 2023. Since then, the partnership has redefined fan engagement in Formula 1 both on and offline, harnessing the technology that powers cryptocurrencies to provide innovative fan experiences. The centrepiece has been the free Grid Pass digital collectible programme which unlocks perks and rewards for registered Williams fans. Kraken has also elevated Williams Racing Fan Zones...
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3w ago from F1Technical.net
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