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Adidas needed help with new Mercedes overalls
Feb.7 Adidas has admitted it needed specialist help to dive into the world of Formula 1 race wear. Mercedes' brand new major sponsor, the iconic German multinational sports brand, is also brand new to Formula 1. In a statement, Adidas boasted about the 'race day wear' it will supply to George Russell and Kimi Antonelli in 2025, featuring 'sport-first, performance cuts'. However, Michael Bach – global vice president of Adidas Motorsport – admitted at the presentation of the new gear on Thursday that it needed help with the new overalls featuring the iconic three stripes. 'We have a history of working with shoes and kits, but we have never partnered with a Formula 1 team like...
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6mo ago from OneStopStrategy.com
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