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Lewis Hamilton’s $9 billion deal begins
Lewis Hamilton rolled into Imola wearing a Ferrari crash helmet freshly stamped with the logo of AI-powered answer engine Perplexity. The decal signalled a lucrative personal sponsorship that the seven-time World Champion secured in the days before the Emilia Romagna Grand Prix, choosing an individual tie-up rather than letting the $9 billion tech firm align with an entire team. Perplexity’s emblem sat just above Hamilton’s trademark #44, dominating the television onboards that followed his climb from 12th to fourth. Reports suggest the company viewed Hamilton’s global reach as a sharper marketing weapon than any single car’s side-pod, betting that a star who co-chairs the Met Gala...
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2w ago from Formula1News.co.uk
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