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Liberty's F1 sponsorship revolution continues
May 28 Formula 1's approach to sponsorship under the now eight-year reign of American mass media company Liberty Media continues to intensify. When the Bernie Ecclestone era ended in 2017, the former F1 supremo had shied away from consumer tech and entertainment-related partnerships, focusing instead on traditional industries like banking, oil and logistics. In the Liberty era, characterised by a Netflix series and now an official movie starring Brad Pitt, the focus has turned to attracting a younger audience with a higher percentage of female interest. As such, the consumer brands have flooded in – the latest being Pepsi, and its brands Gatorade and Doritos. And as Kronen Zeitung...
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1w ago from OneStopStrategy.com
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