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Analysis: How F1 is hindering fan growth
When it comes to promotion, Formula 1 subscribes to the Field of Dreams philosophy: “if you build it, they will come”. The adage may have worked for Kevin Costner and baseball. Wayne’s World 2 taught the world that it certainly works for Aerosmith, but for motorsport? Not so much. Just ask the masterminds behind Korea’s Yeongam International Circuit, Spain’s Valencia Street Circuit, and India’s Buddh International Circuit. Securing the hosting contract for a Formula 1 World Championship Event is but one challenge faced by the modern race promoter. In order to keep the Grand Prix, they must then go on to entice so many people through the gates that the race is a profitable...
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10y ago from Motorsport.com
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