News Details
Ferrari Announces Multi-Year IBM Sponsorship Ahead of Lewis Hamilton Move
Ferrari has announced a multi-year sponsorship deal with tech giant IBM, who will join the team as a “premium partner” starting January 1, 2025. This new partnership marks a fresh chapter for Ferrari as Lewis Hamilton makes his much-anticipated move from Mercedes. The collaboration with IBM follows Ferrari's earlier title sponsorship deal with Hewlett Packard announced ahead of the Miami Grand Prix. The Scuderia states that the IBM partnership aims to “redefine digital transformation” with a focus on enhancing fan experience and engagement both on and off the track. Ferrari clarified that IBM’s role as a “premium partner” will center on IT consulting, with both companies...
Full Story »
Full Story »
1y ago from Formula1News.co.uk
0
You May Also Be Interested In...
Ferrari's upturn encouraging Lewis Hamilton ahead of...
Lewis Hamilton has expressed that Ferrari's uptick in competitiveness has...
1y ago from MotorsportWeek.com
F1 veterans Alonso, Hamilton slam Pirelli wet tyres
Nov.4 Fernando Alonso has joined fellow Formula 1 veteran Lewis Hamilton...
1y ago from OneStopStrategy.com
Lewis Hamilton to demo Ayrton Senna's 1990 McLaren F1...
Lewis Hamilton has been confirmed as the mystery driver of the planned...
1y ago from MotorsportWeek.com
Lewis Hamilton pleads with F1 to improve wet running...
Lewis Hamilton has called on F1 to provide "better tyres" to...
1y ago from MotorsportWeek.com
Elsewhere On The Network
Popular On MGPToday.com
MotoGP proposes banning ride-height devices for...
No description available...
53m ago from Motorsport.com
Francesco Bagnaia secures first pole of 2026 in French...
Francesco Bagnaia left it late in the French MotoGP qualifying to claim...
2h ago from MotorsportWeek.c...
Fabio Quartararo closes out Le Mans MotoGP practice on...
Yamaha's Fabio Quartararo closed out MotoGP practice at the top of the...
4h ago from MotorsportWeek.c...
MotoGP French GP: Francesco Bagnaia takes surprise...
No description available...
3h ago from Motorsport.com
Popular On IndyCarToday.com
Enzo Fittipaldi snags first Indy NXT win in Race 1 of...
No description available...
15h ago from Motorsport.com
IndyCar postpones IMS qualifying due to rain
The NTT IndyCar Series has postponed qualifying due to continuing...
14h ago from MotorsportWeek.c...
Rain washes out IndyCar qualifying at Indianapolis...
No description available...
14h ago from Motorsport.com
Second IndyCar practice at IMS headed up by Alex Palou
IndyCar took to the Indianapolis Motor Speedway road course for the...
18h ago from MotorsportWeek.c...
Popular On TotalWRC.com
WRC Portugal: Oliver Solberg stunningly jumps to first...
No description available...
1h ago from Motorsport.com
WRC Portugal: Organisers investigate major stage...
No description available...
17h ago from Motorsport.com
WRC Portugal: Adrien Fourmaux off gives Sebastien...
No description available...
20h ago from Motorsport.com
WRC Portugal: Hyundai on top as overnight leader...
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
Update on PSG trio's fitness and chances of returning...
Paris Saint-Germain reportedly expect to have Achraf Hakimi, Lucas...
2h ago from CaughtOffside.com
Arsenal could try signing unsettled Kylian Mbappe if...
Arsenal have been tipped to change the course of their history if they win...
3h ago from CaughtOffside.com
Sources: Chelsea & other PL clubs eyeing...
Chelsea are understood to be on alert for the possible transfer of Arsenal...
4h ago from CaughtOffside.com
Bayern rival Arsenal for signing of £70m Newcastle...
Bayern Munich are reportedly eyeing up a potential summer transfer window...
4h ago from CaughtOffside.com
Comments
Hottest News
Wolff: Mercedes ready for V8 revival with 1,200 bhp ‘mega...
Mercedes team principal Toto Wolff has openly... Read More »
1h ago from F1i.com
F1 journalist expects bombshell announcement from Lewis...
F1 journalist Louis Dekker expects a bombshell... Read More »
2h ago from GPFans.com
Max Verstappen sends fans into a frenzy as Nurburgring...
Four-time F1 champion Max Verstappen's venture in... Read More »
1h ago from GPFans.com
