News Details
Ferrari partners with IBM to revolutionize fan experience in F1
©Ferrari Phillip van Osten
08/11/2024 at 11:0708/11/2024 at 11:17 Ferrari has announced a major multi-year partnership with global technology powerhouse IBM, set to begin on January 1, 2025. The alliance marks an ambitious effort by Ferrari to bring fans closer to the action than ever before, leveraging IBM’s cutting-edge digital solutions to enhance fan engagement and digital accessibility. With Formula 1 experiencing unprecedented global popularity, this partnership aims to redefine how fans experience Scuderia Ferrari HP both on and off the track. As Ferrari’s Premium Partner in IT Consulting, IBM will focus on developing a high-profile interactive platform, packed with digital...
Full Story »
Full Story »
You May Also Be Interested In...
Ferrari Announces Multi-Year IBM Sponsorship Ahead of...
Ferrari has announced a multi-year sponsorship deal with tech giant IBM,...
1y ago from Formula1News.co.uk
Ferrari signs multi-year F1 partnership with IBM
Italian Formula 1 giant Ferrari has signed a multi-year partnership with...
1y ago from MotorsportWeek.com
Lando Norris regarded Ferrari as McLaren's main F1...
Lando Norris has claimed that McLaren has considered Ferrari as the...
1y ago from MotorsportWeek.com
Shwartzman to leave Ferrari, tipped to race in Indycar
Nov.2 Robert Shwartzman appears to be giving up on his Formula 1 dream....
1y ago from OneStopStrategy.com
Elsewhere On The Network
Popular On MGPToday.com
Aleix Espargaro quits pro cycling after injuries...
No description available...
1h ago from Motorsport.com
FBI seizes $40m collection, including MotoGP bikes,...
No description available...
1d ago from Motorsport.com
Brad Binder reveals why he is optimistic he can bounce...
Factory KTM rider Brad Binder has admitted that his 2025 MotoGP season...
1d ago from MotorsportWeek.c...
Jorge Martin never thought ‘Why is this happening to...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Exclusive: Nolan Siegel on hot seat entering contract...
No description available...
23h ago from Motorsport.com
Top five memorable drives of the 2025 IndyCar season
No description available...
2d ago from Motorsport.com
Race start times for 2026 IndyCar season announced
The NTT IndyCar Series has announced the race broadcast start times for...
1w ago from MotorsportWeek.c...
Popular On TotalWRC.com
Sebastien Ogier pays tribute to WRC rival that...
No description available...
2h ago from Motorsport.com
Dakar 2026: Full route, schedule and marathon stage...
No description available...
4d ago from Motorsport.com
Red Bull co-owner Mark Mateschitz to enter Dakar...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Jamie Carragher labels Arsenal star as ‘most...
Liverpool legend Jamie Carragher has named Arsenal defender Gabriel...
3h ago from SportsKeeda.com
“It’s fun for them” - Gabriel reveals why he...
Arsenal centre-back Gabriel Magalhaes explained why he trolled Amadou with...
3h ago from SportsKeeda.com
Episode 859 – End of year fun
Welcome to another episode of the Arsecast – the Arsenal podcast. In...
3h ago from Arseblog.com
January transfer window 2026: what every Premier...
on Villa have a decision to make about Harvey Elliott, Brentford have...
4h ago from TheGuardian.com
Comments
Hottest News
Where Audi thinks it could hold edge over Red Bull-Ford...
Mattia Binotto has claimed that Audi's... Read More »
1h ago from MotorsportWeek.com
Aston Martin reveal first glimpse of Honda power as new F1...
F1's new era is just around the corner, and for... Read More »
4h ago from RacingNews365.com
FIA confirms new 2026 rule: No lap counts after red flag
The FIA has drawn a firm line under one of the... Read More »
6h ago from F1i.com
